(WHNT) — Witches, spider-men and dinosaurs — oh my!

These are just a few of the most popular Halloween costumes in the United States ahead of October 31, according to Google’s 2022 edition fear released earlier this week.


Google’s annual Frightgeist report, which debuted in 2015, uses search data from Google Trends to determine what costume ideas were most searched for in America in the months leading up to Halloween. The resulting data is also broken down by state and area, allowing users to gauge the interest of popular costume ideas in their region.

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In Honolulu, for example, the most popular costume idea was “Maui” (perhaps a reference to the character from the 2016 Disney film Moana), while people in Chicago were more interested in Stranger Things-inspired outfits.

Nationally, however, the results were pretty clear, with the most popular costume idea being the classic “Witch,” followed by “Spider-Man” and “Dinosaur.”

Below are the top 10 American costume ideas based on Google Trends. The full list of the top 500 ideas can be found on Google Frightgeist website.

  1. A witch
  2. Spider man
  3. Dinosaur
  4. “Stranger Things”
  5. Fairy
  6. Pirate
  7. Rabbit
  8. Cheerleader
  9. Cowboy
  10. Harley Quinn

In addition to the most searched costumes, the Google Frightgeist tool includes a Costume Wizard feature. which provides suggestions to those looking for the perfect suit. Users can customize the results by both “creepiness” and “uniqueness”.

More info on Frightgeist Google as well interactive map popular searches across the country can be found on the Frightgeist website.

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