(US News) – The unprecedented stress caused by the COVID-19 pandemic has prompted many to give new importance to their overall health. This led to a new attitude towards self-care, as people began to devote more and more time in isolation to themselves. As people resume their pre-pandemic routines, this newfound commitment to wellness and self-care is here to stay, according to The Global State of Self-Care Report. This is the first study commissioned by Patchology, an award-winning skin care brand specializing in patches and masks, and examines consumer self-care practices and trends across countries. According to the report, 67% of respondents in the US have not only increased their level of self-care during the pandemic, but 79% of these people intend to prioritize self-care in the future.
“As a skincare brand, we’ve seen in real time how important self-care has become to our customers,” says Chris Hobson, president and CEO of Rare Beauty Brands. “Now more than ever, brands must constantly learn about consumer values and adapt product innovation to meet them.”
Hobson and the pathology team are already on the right track – the report shows that a self-care approach has emerged worldwide over the past few years that puts skin care first. In fact, regardless of their age, women have increased the amount of time they spend on skin care daily, averaging about 16 minutes now versus 12 minutes a day before the pandemic.
Although the time spent on skin care has increased, it still occupies a fraction of an hour out of a 24-hour day, so it’s important for brands to create effective, high-quality products that everyone can use. With more than one-third (36%) of respondents citing stress as a reason to update their skin care regimen, simplifying the process could be crucial for some consumers.
With Patchology’s extensive collection of fun and easy-to-use products—from eye gels and sheet masks to foot scrubs and warming hand masks—consumers can choose to customize their own skin care in 5- or 10-minute or 60-minute indulgences. According to the report, more than one-third (35%) of women surveyed intend to buy more eye patches, and about 25% said they would buy more sheet masks. While consumers are becoming more comfortable returning to salons and spas, going outside is unlikely to dampen enthusiasm for at-home beauty products.
The main result is … happiness. Increasing self-care efforts not only got American consumers through the darkest days of the pandemic, but also led to an increase in overall happiness: 81% of respondents who emphasized self-care now describe themselves as moderately to very happy.
The Global State of Self-Care Report from Patchology asked respondents about their self-care habits before, during and after the pandemic; how their commitment to practice has changed or is expected to change in the future; how they value certain types of self-care; and the products they see themselves using in the future.
For more information on the report’s findings and to find the right skincare products for your routine, visit https://www.patchology.com/pages/the-global-state-of-self-care.