In December 2021, the company, formerly known as BorgWarner’s North American Controls, was acquired by Atar Capital and renamed Solero Technologies. Now the world’s leading supplier of transmission electromagnets, motor electromagnets, stop-start batteries and hydraulic control modules continues to make changes in its company. Dr. Donald R. James has been hired as the company’s new CEO. Summary Dr. James, a presenter in two cities, including Detroit, has extensive knowledge and experience in his field.

As the new CEO, Dr. James will oversee the Solero Technologies sales and engineering center in Detroit, as well as manufacturing operations in Water Valley, Mississippi. He will also be responsible for the strategic direction of the company and ensuring long-term profitable growth. Dr. James will be in Michigan with the team in Detroit.

Before Dr. James was hired as CEO, Ramsey Hermiz, a leader in the transformational automotive industry, served as interim CEO and will now continue to work for the company as a director of the board.

“Don’s years of success in business and technology along with his extensive experience in the automotive industry will make him a huge asset for the Solero Technologies team,” says Hermiz. “His experience will be crucial to drive innovation at Solero, expand our reach into new markets and maintain our commitment to sustainability.”

With more than 24 years of leadership experience in the automotive industry, both at home and abroad, Dr. James has played a key role in helping companies grow. Prior to joining Solero Technologies, he served as President of the United States and a member of the Executive Committee at Joyson Safety Systems. There, he facilitated the merger of Takata and Key Safety Systems at Joyson, while developing strategic initiatives to increase profitability and growth.

In addition, Don has held various management positions at Continental AG in both North America and Europe; most recently was the Vice President of North America for Hydraulic Brake Systems Company. At Continental, he led the launch of new facilities in Mexico and established the company’s strategy in the commercial vehicle market, which led to significant market growth. Awarded two silver medals; one for “Best Project in North America” and the other for “Advantage in Project Management and New Business Development”.

“With Solero’s strong reputation for innovation and product manufacturing, I look forward to working with our employees, customers, suppliers and the community to increase the reach of Solero products in the automotive industry and beyond,” says Dr. James.

Laying the foundation for a successful career, Dr. James earned a bachelor’s degree in economics from the University of Michigan; and both a master’s degree in business administration and a doctorate in business administration and sustainable development from Lawrence University of Technology.

Thanks to more than 50 years of innovation, Solero Technologies continues to lead in its industry. Using magnets to create a reliable and smooth mechanical movement of its products, the company plans to continue its activities in the automotive industry as vehicles develop.

Solero Technologies employs more than 450 people in Water Valley and Detroit. It is the largest employer in Yalabush County, Mississippi, where the Water Valley plant is located. The award company was also awarded the Automotive News PACE Innovation Partnership, the highest award in the industry.

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