In addition to the market expansion, the Seattle-headquartered brokerage also announced that its listing search now covers 95 percent of the U.S. population.

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Seattle-headquartered brokerage Redfin has launched operations in Hilton Head, South Carolina, the company announced Thursday.

Consumers who want to buy or sell a second home leisure markets can now do this with Redfin agents and with Redfin technical tools.

Tammy Trenholm | Krasnoperka

“Buyers and sellers across South Carolina have enjoyed working with our agents thanks to our highly personalized service and technology that makes the moving process easier,” Tammy Trenholm, Redfin’s South Carolina market manager, said in a statement.

“Those who meet us in places like Charleston or Greenville also want to work with Redfin when buying a vacation home or investment property. We are excited to finally offer this service to consumers who are in the market for a second home, as well as those who choose to call Hilton Head home.”

Redfin has set itself apart in the U.S. brokerage community by making its agents employees, not independent contractors, and charging a low 1 percent listing fee to sellers who use Redfin agents for their next home purchase. Even if sellers don’t buy their next home from Redfin agents, they are charged a 1.5 percent listing fee, which is still significantly less than the usual 3 percent from standard brokerages.

In addition to the Hilton Head expansion, the brokerage also announced that search coverage for its listings now covers 95 percent of the U.S. population. So far in 2022, Redfin has added approximately 570 new counties in 15 states to the listing search feature on its website and mobile app. For the first time, all counties in Arizona, Indiana, Kentucky, Texas and Washington will be available for searchable listings through Redfin.

Christian Taubman | Posted by LinkedIn

“Everyone deserves access to quick new listing notifications and personalized home recommendations through Redfin, so we’re thrilled to be able to make the site accessible to more than 95 percent of the population,” Redfin Chief Development Officer Christian Taubman said in a statement. “Now you can use Redfin to help you get almost anywhere in the US”

During Art second quarter of 2022, Redfin reported a 29 percent increase in revenue along with a 6 percent decline in gross profit. The profit drop was the first time in the brokerage’s five years as a public company that it missed revenue forecasts.

The earnings report followed Redfin’s announcement in mid-June that it would firing 8% of its employees against the backdrop of unstable demand from home buyers.

Lillian Dickerson via email

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