EAST LANCING, MICHIGAN (WLNS) – The results are there! A group of professors from the University of Michigan chose the best and worst commercials shown during the Super Cup.
While some people tuned in to the game, others thought about advertising. Including almost 40 MSU teachers working at the Department of Advertising and Public Relations, choose the best advertising. This is what they have been doing for the last 25 years. Professors evaluate advertising based on creativity, influence, production, attractiveness and the quality of the overall message.
Winners of the Advertising Super Cup:
Amazon Alexa
Rocket mortgage
Uber Eats
Super Bowl of Losers in Advertising:
Draft Kings
Disney Plus
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