The holiday season is often a critical time for black-owned businesses. To encourage consumers to support black-owned businesses during the critical holiday season, Google is partnering with Black Chambers USA to reimagine Black Friday as “Black-Owned Friday,” a day to find, support and shop at black-owned businesses.

Google has teamed up with Grammy Award-winning artist Ludacris to create a music video that turns Black Friday into an interactive experience. Featuring an original Ludacris song featuring Flo Millie and directed by Charles Todd, the video features products from more than 60 black-owned businesses.

During a recent visit to Google headquarters in Atlanta, Ludacris spoke with Atlanta Daily World/Real Times Media to shed more light on the enterprise.

Why was it important to you to partner with Google on Black-Owned Friday?

Google reached out to me and gave me a brief. I do the things I’m passionate about these days after all these years. I support entrepreneurs, black entrepreneurs, and I support the impact it has on our communities. As a parent, I try to lead by example and lead by example and do things with my celebrity and my power. I just wanted to be a part of it because I felt it was very positive for our communities and very positive in terms of pointing people in the right direction, showing them how easy it is to support black businesses.

There is a song associated with the campaign. Can you break down the creation of this project?

What better way to push that than by releasing a song called “Black Friday.” I teamed up with Flo Milley from Alabama. It provides the much needed balance. Releasing a song is the best way to promote things, especially when it comes to promoting a positive that you don’t see much of. I just wanted to turn it around and do something positive and partner with Google and the US Black Chamber. So it’s just something that has a double meaning: shop Black, by Black and support Black Friday.

You’ve always been a business owner outside of music. How much will it affect you as a business person and also the ability to help other people in business?

This is very important to me because I’m a parent and I love to show my kids that you can come up with an idea and have a great imagination. And then put this idea into the concept of real valuable good. This can confirm the fact that they can do anything they set their mind to. And that’s why it’s important to me. I just want to show young black kids that anything is possible. As long as you have the right steps, you can work hard and have the right team. You know, that’s another important thing.

The most important advice for people who want to start a business. What are the biggest obstacles they should think about?

If it were that easy, everyone would be doing it. Everyone will have obstacles, we will all have these problems. But you have to deal with these problems. The best way to do this is Google. Google anything when you’re having trouble and you’re having trouble. People don’t realize that your phone is the most powerful device in the world, right in the palm of your hand. Many times we use it for meaningless things. Sometimes we have all these questions. What better way to find answers than using Google.

Watch the video below:

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