Cyber ​​Security Solutions Company Business Avast is a major supporter of our British Business Awards, which will take place on 13 October 2022.

In this exclusive interview, Small Business sits down with Sales Director James Lee to find out more about Avast’s mission, the trends to watch out for in the market in 2023 and beyond, and why they’re proud to champion the best of British business .

Tell us a little about what Avast Business does?

Avast Business’ mission is simple. We are focused on providing small businesses with the controls to give them the fastest and easiest way to protect themselves on the planet.

How does your product specifically benefit the small business market?

Many small businesses don’t have the skills or time to navigate complex security controls. Avast’s small business solutions are focused on delivering market-leading, award-winning threat protection in a format that’s easy to maintain and support. No IT skills required. Defense can be set up in minutes, allowing small businesses to focus on where they need to be, accelerating their growth.

Remote and hybrid work has clearly changed the way small businesses operate forever. But how has this affected security threats? What can small businesses do to be more prepared?

Historically, the office door is the perimeter of the network. No one was online until they went into the office and turned on their computer at 8.59am. Now we are all online 24×7. We are now the perimeter of the network. This is really difficult for security professionals. How can they provide effective security controls across a network perimeter that can be anywhere?

So more often it’s a matter of visibility. You need to know who is on the network, wherever the network is, on what device, and what applications those users are running. why? because you can’t protect yourself from what you can’t see.

Ransomware is said to be one of the biggest threats to small businesses, but what does that mean from a layman’s perspective? What are the top things business owners should pay attention to?

Business owners should focus on where ransomware attacks are coming from and ensure they have protection against these threat vectors. Typically, the most successful ransomware attacks are through phishing emails/social engineering or exploiting software vulnerabilities.

These threat vectors can be significantly reduced by firstly training employees on how to detect suspicious emails and secondly by ensuring that applications are patched in a timely manner.

The economic climate is very tough for business right now, so why is investing in security still so important?

Security should be seen less as an overhead and more of a business enabler. Effective security controls become the gateway to scale, mobilization and digitization for organizations.

What do you see as the key trends that businesses should pay attention to in 2023 and beyond?

We will see an evolution of what we already see. Threat actors will become more sophisticated, more resourceful, and more agile. We must continue to increase our vigilance. User security training will become increasingly important. The complexity of security controls isn’t going away anytime soon, but it’s good to see vendors focusing on innovations that make our lives easier.

Passwordless authentication is a great example of this. Passwords are both a strength and a weakness. The easier we can make security controls, the more likely small businesses can get control of their security.

This year, Avast Business is supporting our British Business Awards. What made you want to get involved?

Avast is focused on helping small and growing businesses stay safe online, and we try to educate this group whenever and wherever we can. We’ve been working with smallbusiness.co.uk for some time now and the Business Awards are a great opportunity to get to know this audience on a more personal level.

If you could give one important piece of advice to business owners, what would it be?

Focus on the basics! Tell your teams why they shouldn’t click on anything that seems suspicious or too good to be true. If it’s too good to be true (whether it’s an email or an invitation to join LinkedIn), it’s too good to be true. And fix your programs!!

Business Avast offers simple, affordable and powerful cybersecurity tools for growing small businesses.

Avast is a proud sponsor British Business Awards 2022the largest award scheme to recognize and celebrate the outstanding achievements of UK SMEs.

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